Taking Flight: An Online Marketer’s First Take on Twitter Ads
As an online marketer, one of my biggest challenges is expanding my reach into new channels without exceeding my ad budget. About a year ago, we were approached by the folks at Twitter to consider an...
View ArticleTechniques for Optimizing Your SMB Website
“Why aren’t we testing more on our website, {insert SMB marketer name}?” Sound familiar? No one can question the value of a solid testing plan and the long term benefits it can reap for your company....
View ArticleTrick or Treat: The Scariest Paid Search Mistakes
What do Halloween and Search Engines have in common? Well nothing really. But on the scariest day of the year, we thought it would be fun to share some of the scariest search marketing mistakes....
View Article4 Paid Search Innovations Marketers Should Be Thankful For
I started in the search industry approximately seven years ago. Since then, much has changed in the space and how search marketers manage their day-to-day activities. In the beginning, it was all about...
View ArticleThe Search Marketer’s Post-Holiday Checklist
The holiday season is approaching the finish line and 2012 is almost officially in the books. With Product Listing Ads seeing increased adoption and mobile devices continuing to garner the attention...
View ArticleThree Search Marketing Resolutions for the New Year
With January underway, most search marketers have already made their personal New Year resolutions. Whether it’s better health, spending more time with friends and family, or helping out in the...
View Article“Let’s Try This Again…” – Three Strategies for Retargeting Success, Part 1
Retargeting has been a commonplace strategy for online marketers for quite some time. However, many companies, specifically non-retailers, overlook the value of this channel for reacquiring leads and...
View ArticleRefresh, Relocate & Remove – Three Strategies for Retargeting Success, Part 2
Innovation in retargeting technology has increased over the last few years. With new players, the simplification of tools, and an increase in platform integrations, retargeting has become a valuable...
View ArticleIntroducing the BoostCTR Account Performance Grader – Optimize Your Campaigns...
For many search marketers, identifying opportunities for optimization within paid search campaigns is challenging. Monitoring and maintaining top performing ad groups, keywords, and ads is a standard...
View ArticleThe Top 10 Biggest Changes in Paid Search History (10-6)
With the migration deadline for Google enhanced campaign right around the corner (July 22nd), we thought it would be fun to look at where this AdWords upgrade would rank among the other significant...
View ArticleThe Top 10 Biggest Changes in Paid Search History (5-1)
Earlier this week, I started to take a look at the top 10 biggest changes to happen in the paid search industry over the last decade plus. From ad rotation settings to device targeting, search...
View ArticleGoogle Rolls Out Remarketing Lists for Search Ads
On Tuesday, Google announced that, after spending almost a year in beta, “Remarketing Lists for Search Ads (RLSA)” will be rolling out to all enhanced campaign advertisers. RLSA will allow marketers...
View ArticleA Sneak Peek at Marin Software’s Enhanced Campaign Results
The migration deadline has officially passed. I believe some accounts are still being migrated over, however, as I noticed some old legacy paused campaigns that I purposely did not migrate were...
View ArticleRemarketing Lists for Search Ads
In July, we talked about a new feature that Google was rolling out of beta – Remarketing Lists for Search Ads (RLSA). For those still new to RLSAs, Google is now allowing advertisers to update their...
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